It has been scientifically proven that the 1,000-day window has a profound impact on a child’s ability to grow, learn, and thrive. Everything from the child’s overall health to cognitive development is rooted in the first 1,000 days. A focus on the health during this critical stage of growth (from a child’s conception to second birthday) is key – BFF believes that attention to the nutritional needs of mothers and children during these 1,000 days is critical and exponentially effective.